HubSpot Blogs

The Best Email Marketing Articles Ever Written

It is human nature to defend your position… That said, our hard outer shell defends our inner weak emotional self. The copy translates the benefit of buying those shorts, but the copy (or lack thereof) in GoDaddy’s email doesn’t explain the benefit of redeeming a generic 30% off offer. On the other hand, the Six reasons” test email at 8am got the highest click through rate, but only by a small margin. Putting effort into designing a beautiful email campaign can make a great first impression and attract new customers. Here’s a great article on Buffer about what times they found (based on various studies) were the best for opens and clicks across email and social networks. The purpose of a recent email I sent my list was to invite people to one of my free LinkedIn webinars.

In fact, all you really need is a landing page — a single-page website that contains your email opt-in form. Offer incentives and promotions to gain likes” and followers.” These people become prime candidates for enrolling in your email marketing list. Social networking sites are great for building user engagement, but email will bring you more visitors, conversions, and sales. Convey the point in your subject line You know subject lines can determine whether or not your customer opens your email, and this email is no different.

Why not emulate the most successful online marketers and make your email list a central focus for your sales and marketing campaigns. High quality automation software will include a lead scoring tool which gives an insight into the likelihood of conversion and into which methods are required to secure a conversion.

One major weakness of many business owners is the need to control all aspects of the operation. An email list can also be leveraged to give a nice boost to your social media presence. When it comes to email platforms, marketers are split between using one and several providers. Keep your content current and variable; do not just repeatedly send out the same five messages repeatedly. Outlook 2007 & 2010 render HTML using Word (yes, the word processor), which is an oil-tanker of offal come to dump its cargo full of suck on your day. While the design of your email is important, especially in today’s increasingly mobile world – words still count. Give away guides – one of the most powerful forms of marketing I’ve ever created is free guides. But also feel free to send over some background on your email marketing campaigns and wishes if you are doing a selection and i’ll be happy to assist you personally.

I’ve been looking for this type of information since I have started a new personal blog and I am definitely in need of a quality strategy on how to build an email list. In traditional email marketing, there’s not much you can do if your customer isn’t ready to buy immediately. When someone opts-in to your email list in order to receive your lead magnet, it is important that they receive that lead magnet right away. Be sure to include details such as revenue growth, like in the example from Perfect Audience , as well as client retention rates and sales figures to back up your claims.

These tips are only meant to act as guidance and inspiration for your own email marketing efforts, they are not hard and fast rules. No, any custom marketing designs must be created within the system to be able to send it from your Market Leader system. For example, Brooks’ Brothers is very high-end clothing retailer and has e a more professional tone, where Tom’s of Maine, a natural personal hygiene company, is more laid-back and friendly. An email campaign is a coordinated set of email marketing messages delivered at intervals and designed to escalate a persuasive argument to purchase, subscribe, download, etc. Instead, you might like something that makes it easy to create beautiful emails.

Let’s work together to rid the world of the pointless emails at least since it doesn’t appear we’ll be free from email any time soon! You may be able to offer a free trial, free sample, or discount that can be used in your online store. There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings. I need to work out how to do that bit where you can email the people again that didn’t open the first email. Email is a remarkably flexible tool that can accommodate a wide range of messages.

No matter how you decided to send your emails you will probably want to use some type of email newsletter template to make creating them each week or month more efficient. The bottom line is that your email marketing campaign is not done once you hit the send button. Automatically convert leads to opportunities when they open a specific email, remove inactive leads from your list or even send a follow up email when a particular link is clicked – automatically. You can easily add email signup forms to the floating bar to maximize the optin rate. The whole idea of this post is building an email list and making money from it without a website. Did notice that your let’s” in the P.S. should be lets”, and the sentence that word is in is technically a run-on. Finding ways to use pictures, text, and special offers to make people want to buy a product has been the mission of marketers for as long as there has been marketing.

Email clients on mobile devices will in the main not use any css formatting that appears in the head. You’ve heard that the money is in the list” and that it’s important to build an engaged following over email. Just so I’m clear, when I’m talking about Email Onboarding”, I’m not talking about newsletters or batch & blast messaging that asks me to read your latest blog post. After that, return to the Outlook Configuration page to complete the Create Case setup requirements. You’re certain they’re interested in your company, since they bought your products, plus their contact info from the purchase—all that’s left is to have them added to your email lists automatically.

This email sets itself apart from the rest by presenting the items they are cataloguing in a unique, fun and functional way. Then when you head back to your Facebook page, you’ll notice a new app that’ll show the logo of your email service provider, and it’ll say something like ‘Email signup’. If you are launching a product in select locations, then email is the best way to reach your subscribers in that location. Along with the increase in email clicks, mobile conversion rates (purchase resulting from an email click) grew 70 percent in the fourth quarter of 2014.

You’re right, email will become even more important in the future (or at least that’s what I expect will happen…). The eight section business plan is a highly effective business plan to use for a roadmap to success, obtain funding for a business, or attract the right strategic alliances and joint venture partners. If you are on a budget, you can use free landing pages or a theme like Optimize Press , which has a one-time fee. Super-glad I’m switching back to @getsendy Smart, simple, and affordable email marketing.

You need to know how to develop a story, how to add open loops to increase engagement, how to write subject lines that get people to open your emails, and much more. Sephora’s Beauty Insiders receive amazing deals, an awesome birthday gift and points every time they make a purchase – all in exchange for their email address. You may pay a few dollars for every email address, but you will get value by using Facebook ads. One of the best ways to increase your email subscriber list is by running contests and giveaways. Many online marketers offer a free eBook download or a whitepaper in exchange for your email information. Doing the right research will help you avoid some common mistakes people make with home businesses. From information like their name and email address, or as sophisticated as their shopping preferences, hobbies and lifestyle choices, or political leanings and contributions. As we mentioned in our chapter on email strategy, the from” field is pretty important.

Why Email Marketing Powers Your Business

The Top10 Benefits Of Email Marketing

Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers. The live preview features a smooth color-picker with the ability to sort, hide and duplicate columns — meaning you can create unlimited combinations. Anyone who says email hasn’t changed much in the past few decades is simply demonstrating that they don’t know much about email. You can give away a great deal, an extremely valuable piece of content or anything else you think might prompt a visitor to give their email address. Use countdown clocks for your email campaign and Google fonts to create copy that is pleasing to the eye, this can be done already.

You can even give ActiveCampaign a free 14-day trial by clicking the link above to see for yourself—I promise you’ll thank me later! You can have a message saying the list builder is on route to their inbox or you can have the download right there on the page. The call to action is great, as it persuades the reader to find out more, although it should be a different color — something that stands out more, as Orange is used predominantly in the email. Then, all you’ll have to do is decide how to space out your messages, and organize a set of emails with as many messages as you’d like into a drip campaign.

To simplify all our lives, Dreamweaver CC includes four really great HTML email templates as starting points, all easy to adapt and customize. Breaking up with my email marketing provider of 3 years for @ getsendy – this is tough but it’s just the right choice. After all, the more segmented your email list, the better able you are to personalize the subject line and provide relevant content to that email recipient. I know for most SaaS providers, the time it took to read this was more time than they spent on their entire email marketing & follow-up strategy! During these few months, you put everything you’ve got into building your list.

Being catchy doesn’t necessarily mean off-the-cuff or informal; being catchy is the way in which you draft your email marketing campaigns and the way that you portray your company to the consumer. This allows you to make sure your designs look the same regardless of where they’re being viewed. Split testing your emails is crucial to not only increase conversion rates, but getting clicks and conversions as well.

The survey will get you thinking critically about every facet of your email marketing program’”from team composition and approval process to email design and software used. With the power of this software you can automate marketing workflows, trigger marketing events with a click and power your list segmentation with big data. If they ask you to take your shoes off, you respectfully do so. It’s the same with email marketing, so before we begin I’d simply like to remind you to be on your best behavior at all times and remember…you’re in their house. Sendloop’s mobile app – available on both iOS and Android devices – makes it easy to check, pause and resume campaigns on the go. Not everyone you send an email to will receive it. The providers have algorithms that detect if your email is legit or spam. If you’re running a blog, here’s 7 places to add email sign-up forms to build your list.

It doesn’t understand it when you send a responsive layout to Outlook, and it sure as heck doesn’t know what to do when you try to send a responsive email from Outlook. If you want your email marketing messages to stand out and catch the eyes of your prospects, use of color psychology is another proven key to success. If there is email marketing software that you like, but it is missing a feature that you need for your business, there might be an extension that can integrate that feature into your email marketing dashboard.

It’s never a bad idea to designate someone or a team of someones as the go-to point of contact for all of your company’s email marketing related needs. Each element must in equal parts stand on its own, work with the next element, and work holistically with the other two elements to convey a single message and create a unified experience.

Constantly changing your template design will confuse readers and compromise the brand recognition you are building — and brand recognition is one of the keys to achieving high open rates. In ‘Influence: The Psychology of Persuasion’, US psychologist Robert Cialdini identifies that you can use six tactics to influence email recipients.

Note: If you want to use this design for a listing that is not one of your active listings, just click Personalize. It’s become natural to adopt a mobile-friendly design for email campaigns since 48% of them are viewed on mobile devices, according to 1 billion email opens tracked by Litmus’ Analytics. But you need to also make sure to just go through by means of the design and style to see if you fully grasp all of the techniques. Aside from that, you can also send sequence of automatically delivered emails (autoresponder), automatically create emails from your newest blog posts, and target subscribers based on their action, location, etc with a single click. You then set up a new list in Aweber and create a new form for that list (see in the above video).

Download our free guide Get to Know Your Target Market to learn more about perfecting your message. Our free promo email template includes a large, focused CTA to drive conversions, but is flexible enough that you can use it for multiple purposes. For example, AWeber is a list-based system where you can segment people by creating different lists — newsletter lists, marketing funnel lists, sales funnel lists, etc. Campaign Monitor is a reputable email marketing service that helps hundreds of thousands of online marketers to achieve optimal results with their email lists. With the setting panel open, click on services” on the left bar, select your email marketing tool, and then follow the instructions to get it set up.

To do that, you’ll need to use a sign-up form, and most email service providers allow you to create those in their system and then deploy the HTML code on your website wherever you want to use it. Implement the tips in this post and you will not only increase your email open rates, but you will have a more loyal subscriber base who will anticipate every email. You also may not send a fax for marketing purposes to a business fax number if that business has previously told you that it does not consent to the receipt of such faxes.

When transforming a template into an email newsletter, there are 4 specific steps we need to follow. Being Sendy users ourselves, we were also little bit disappointed with the limited reporting options offered by the app. And then, if you want to send another email to people who already received drips, lets you make another message and send it out to the group of people you want, even if the drip campaign they were on is already over. For first timers, email newsletters and auto responders can be quite a challenge to set up, so I can see how this is quite a valuable feature. Success to their digital marketing team is donations, so they use email marketing to reach out to their donor base, educate them on aid projects UNICEF is undertaking, and ask for donations.

8 Effective Email Marketing Strategies, Backed By Science

Firespring.org

Purpose built for the hotel industry, our sophisticated and easy-to-use marketing automation solution for independents or multiple properties in a group is paired with Rich Guest Profiles so you can segment your guests, create, and send targeted emails in under an hour. Some consider the subject line the most important part of the email – it’s what causes the recipient to decide whether or not to open your email. Email preheaders provide an opportunity to communicate a secondary supporting benefit / message in the email preview pane. That means you should design your messages using basic HTML elements that will adapt easily to widely diverse email clients. Kraig Swensrud of Campaign Monitor: 2016 is the year coding emails becomes a thing of the past, anyone can now create beautiful, professional email campaigns with drag-and-drop technology. For this reason, it’s often helpful to write this after the message itself is completed. So, using this modular design, you can create a professional newsletter in a flash. Take for example, my list building advice: it works for bloggers, but it can also work for photographers, dentists, and jewelry designers. In the Email subject field, click the Smile icon and choose the emojis you want to include.

With average open rates for emails hovering around 20 percent, you shouldn’t take for granted that your email marketing strategy will automatically deliver results. Consider: The 2016 Marketing Technology Landscape Supergraphic, an industry visual created by ion interactive cofounder and CTO Scott Brinker, charted 3,874 solution providers—doubling the 1,876 companies featured last year. Lee Munroe’s Grunt Email Design – A Grunt workflow for designing and testing responsive HTML email templates with SCSS.

Images look great, it’s true, but they can cause many problems with your email marketing campaign’s performance. Taking decisions, preparing marketing campaigns and discovering new clients are your responsibilities. In the event that you want to sell your company, a high-quality email list can increase your company’s overall valuation. Of course, it’s important to schedule your autoresponder sequence on specific days so that you know when you can afford to send an email. Often, the purpose of viral campaigns is to build a database that in its turn can be used for your email actions, follow-up interaction/engagement, lead nurturing, etc. Industry averages range, but in general, a 15 to 20 percent open rate is healthy and a 1 to 3 percent clickthrough rate is good.

But all is not lost for those who want to just dip their marketing toes in the automation waters. With the differences between email marketing and marketing automation, it is quite obvious that businesses that continue using email marketing software without marketing automation run the risk of being run over by the ones that do. Figure out how often your list likes to be contacted by monitoring how many people unsubscribe. If you don’t do that effectively, your marketing automation efforts will backfire. Ultimately it’s designed to pull information together to create and deepen relationships with individuals (think permission marketing – Seth Godin) rather than exist as siloed activity.

In order to drive your subscribers to click through from your email campaigns, you must make it as easy as possible for them to do so. Before you start to grow your email list and send out emails, you need to know why you’re starting to use emails for marketing. Go over the recipients one more time before sending the email and then send it out.

Submit more articles… Remember: More links on more websites means more exposure for your website. Those who typically use smartphones to check email also check it more often than people who check on a desktop or laptop. Once customers view your emails, even ones with out-of-date info, they’ll be more likely to sign up for your email or newsletters of the future. You may want the first email to go to the recipient right away, and then the next email two days later. Of course, we can’t change the past, and like many other photographers, I ignored email marketing for way too long, not realizing I was forgetting to use the single most powerful tool we have in our marketing bag of tricks. Your email list members have the potential to be your biggest fans, your most loyal buyers, and your most reliable sources of feedback and traffic. The fastest way to start building your email list is to send quality traffic to a landing page.

The best email service provider (ESP) can realistically fulfil your short-term needs in terms of budget, functionality and usability, and is ready to keep up with your big-picture ambitions as you grow. Usually you can integrate your cart with your email service provider (like Aweber or MailChimp) to automate the collection and enrollment in autoresponder series.

To craft a well-performing email campaign is a big challenge, at least for me. These are great examples how to stay simple but effective. It’s a simple email newsletter app that’s just slightly more complicated to use than TinyLetter. All you have to do is click on the send later button when you are composing an email and choose a timing. Fair enough – these are reasonable and clear arguments for blocking images in email.

The creation of a successful email campaign requires the untangling of a complex web of factors, including types of recipients, message content, layout and design, subject line, goals, and metrics. With UserEngage, you can build powerful drip marketing campaigns with emails, live chat messages and SMS. Since some email clients block images by default, make sure important images contain an alt attribute. Few people ask questions in email subject lines, so questions can really stand out. One of the most powerful types of email marketing integration is with CRM software, where you can harness the data you collect on clients and prospects, and use this to deliver targeted campaigns to them. If content is a match, then sending an email newsletter is a strike of the match, igniting a flame. I am currently in the process of uploading an free report and was just haggling over which mailing service to use.

Most of the how-to articles you read about list building strategies are actually talking about specific list building tactics. I don’t think that’s a good idea, because when I started emailing, a lot of people didn’t remember who I was and immediately unsubscribed (or worse: hit the spam button). On the other hand, an email to customer care usually has a much better satisfaction rate thanks to various factors.

Selligent’s relationship marketing solution serves as your operational marketing database, allowing you access to your on-domain browsing history, personal data, purchase data, online behavioral data, response data, and more. They’re already leaving, so it’s this popup’s job to salvage the situation and collect an email address. Download our free guide to email marketing here for more email list-building and optimization tips. Often you will deal with long buying cycles, so realize that B2B recipients will not buy the instant you email them. By asking leads to fill in their names and email addresses, you are asking for their permission to market to them. Review your account dashboard for a high-level look at the results of your marketing.

From funnel strategy to successful delivery practices , we’ve compiled our treasure-trove of valuable email marketing best practices. Ometria asked me and 16 other experts what we thought would be big in ecommerce marketing in 2017. They also use the email as a chance to thank the people that gave input on their tool and sign the names of each of their team members. All of these areas can be leveraged for personalization, which will, in turn, improve list quality.

Bloggers who are not getting enough engagement and sharing for their content are very likely to open this email and check if they can fix that. Gazelle owes me $94, so it’s going to be easy to make me happy, but they took the time build excitement into the email.

Free Email Marketing Software, Services & Tools

Create, Send, And Track HTML Email Newsletters

The email marketing automation platform that empowers online marketers and merchants. Almost everyone has a social media account, so it goes without saying that you should already have social media marketing campaigns to promote your business. And while hyped-up subjects can increase your email open rate, they ultimately damage your reputation when your email content doesn’t match the expectations you’ve set. All of the applications we’ve reviewed provide a simple-to-use creation tool that allows you to create nice-looking emails without having to know or plug in HTML code. Sendloop lets you do just that with its migration assistant that can import contacts from a number of email services and let you bring over the HTML email template you’re already using. Or better yet, get in touch with us to see how we can help you realise your email design dreams! However, in this post we shall be focussing on the benefits of affiliate marketing.

If this is a blog about startups, marketing or travel, this is fine to use emojis; if this is a blog about investment, banking or insurance, you might want to be less casual. Visitors that read the blog posts are not required to opt-in to your email list in order to access your website content, but many naturally will provide their name and email if they feel the content was valuable. Connecting other platforms with AWeber makes it easier to follow up after someone gives you their email address.

A good brief shouldn’t be seen as something to limit or constrain the person writing the marketing email, the copywriter”, but instead it will help to control and shape the copy. Below, review the top priorities for email marketers in 2013, including increased relevancy and personalized elements of email programs. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. I would love to know if you have any favorite tools to share for finding email address of others. Widgets – insert an email sign up box into the sidebar or footer of your website. So keep that factor in mind when composing your emails: Format your email for people who are skimming by using numbered lists or bullet points, keeping sentences short, and making your CTA simple and to-the-point.

Looking at how things are going on the net, I decided to turn my mind toward email marketing. E-mail marketing & automation is one aspect of it. To increase conversion on the website, you need to communicate the right information to the customers. If you’re trying to teach your customers/users about your app, Intercom lets you send automated email conversations directly in the app. Competition amongst e-commerce sites is fierce, and email marketing is a proven way to engage with customers and differentiate your company. That contact may or may not have a list of people who would be interested in your joining your list.

You can send an unlimited number of emails with these plans typically, such as with VerticalResponse As your contact list grows, so does your monthly fee for your email campaigns. Using an email marketing platform that has built in subscriber management insures that your email marketing is compliant. The problem with most photography websites and blogs is that they’re part of an open-ended marketing system where visitors arrive, look around for a bit, and then leave with little chance of returning any time soon. There are many reasons why Net-Results is the 1st choice of people buying marketing automation for the 2nd time.

I send promotions once every two weeks to about 800 customers—it’s a great way to get people in the store. Email Brain – Email Brain offers a variety of digital marketing solutions, including email marketing software. Some business marketers make the mistake of sending too many emails to a list in a short period of time. Then, if a prospect takes a specified action — downloads a white paper, reads a blog post, or views your pricing page — it will trigger an email. Email Template for Newsletter is another blog/resource website very similar to Freemail Templates above. It’s simply best to avoid links that jump down the email to a specific piece of content.