Email Marketing, Social & Marketing Automation
In order to measure the effectiveness of our email marketing efforts, we first have to agree and calculate the email campaign KPIs and metrics to chart. On the other hand, if an individual company’s rate is significantly below average, then they know things can be done to improve it (and it becomes worthwhile to make that investment). As the Digital Economy Bill and GDPR make their way into UK law, within the next two years, the requirement for unambiguous consent looks like it may end the practice of pre-ticked check boxes for email permission during a purchase. Double opt-in (sometimes called confirmed opt-in,” where subscribers have to confirm their email address before they’re subscribed) ends up being well named. An awesome email marketing who understands the email playing field more than most.
Without a doubt, the most important benefit to email marketing is the fact that it will reach the intended recipient 90 percent of the time. Again, email marketing can be part of the marketing automation process, enhancing the whole effectiveness of your campaign from a ROMI perspective. In our experience, none of the educational institutions is able to do justice in offering a digital marketing program as all of them presence an academic (vs industry relevant) and theoretical (vs practical) sides of digital marketing.
This data shows that open and clickthrough rates are fairly stable, with opens up a little, in large part to Gmail defaulting to displaying images at the end of 2013. A lot of marketing professionals use inbound software to automate some of their processes to save time, analyse marketing intelligence, and give a better overall quality to the campaign. A number of features of email marketing automation allow your business to do this — segmentation, drip email campaigns, and event-based triggers. The GetResponse inbox preview tool will allow you to preview your emails and test them against major email clients including Gmail, Outlook, and Yahoo. Use your social media platforms as a way to promote email content and link to your social profiles within your email. Make sure your email layouts are responsive on mobile devices so that the content is clean and easy to read.
You might be curious why we use font-size: 0px to hide the App Store link when the email is viewed on anything other than an iPad. But it seems to me that a majority of email marketing is this last-minute, crap I forgot to do this,” throw something together, send-without-testing nightmare that converts a fraction of what it could — or nothing at all. To help you create email campaigns that influence your subscribers and increase ROI, we’re not only going to discuss advanced analytic features but also going to show you how to use them in your upcoming campaigns to increase engagement. One of the best tools for launching a new product or service is email marketing.
And of course, make sure if someone’s opening your email on a mobile device, they can easily tap your CTA button, regardless of screen size. Email Institute (by Epsilon) is a comprehensive site dedicated to email marketing best practices. The final step of designing the email will be to configure scheduling (we will talk about segmentation later in this guide, so don’t worry about it just yet.) Make sure that your email gets sent every day at every time. If you plan to ramp up your email marketing for your business and expect to send more emails than in the past, you should look into plans that offer unlimited emails per month. Using a small business CRM system that integrates with your email client is imperative so that you reduce manual entry and have a single point to view client data. Here’s a rough range of Salary associated with titles earned by Digital Marketing professionals based on their education qualification and professional background.
Split testing, also known as A/B testing, is when you send two different email versions to two different groups of subscribers. The problem is that marketing channels, softwares, apps and strategies change so fast that many times you don’t even get to implement them and they already stop working or aren’t fit anymore for your business. If you purchased an email list, you can expect open rates well below the industry average.
Take for instance the dashboard above, it shows when an audience interacts with their email. If the email is relevant to how that customer has shopped in the past, you’re also more likely to get a click. Personalized emails increase click through rates by an average of 14% and conversion rates (an action such as a newsletter sign up or donation) by 10%. That’s why we created a sleek new drag and drop editor to support your email automation needs. Email marketing does not replace your other marketing activities but compliments them extremely well.
Email marketing is a great way to get more out of your existing customer base – if you’d like to talk about getting more from your email marketing, call us on 0845 450 2086. You don’t need to be an email marketing expert to know that you don’t want people to unsubscribe from your emails. Even after a Brexit has been completed any brands marketing into the EU will need to obey GDPR.