Marketing Automation & Email Marketing Software

2008 June

As a digital agency, we’ve used a lot of email marketing tools over the years. Customer touch points include all contact by sales personnel, telesales, transactional emails, your website home page, the online transaction process, in-store flyers, till receipts, exhibitions, printed correspondence, training events, conferences, direct mail, user groups, blog postings, social networking contact pages, corporate standard email signature or footer.

Even if a given email is strictly lawful, you are liable to run into practical problems: reputable mass mailing service providers usually require opt-ins; recipients may well become annoyed; the practice could damage the reputation of your organisation; and the email servers you use could end up blacklisted.

Sending emails based on a customer’s specific browsing habits is something you could never do with a team of people (it wouldn’t be very efficient!), but using automated emails allows you to trigger an email with content related to your customers’ experiences so far on your website.

Nice to get lot of thoughts about Marketing me,Having worked in MA is all about Leads.Landing Pages,CRM stuffs and Analytics can be done independently as others MA has Customized Lead Generation Models that eventually turn your Suspects to Prospects to Marketing Qualified Leads and then pass on Sales me it is that part really unique with MA and thats why companies investing in MA can get effective Sales.

Email analytics can go beyond these three metrics and each platform has its own way of measuring success, but these three can make a great starting point for every campaign, helping you understand your audience and whether your message reaches its recipients.

There is no particular rule in the DPA that says marketing emails have to carry an unsubscribe link, although – assuming the mailing involves personal data processing – you could make the case that a failure to provide an easy opt-out method negates a previously-given consent.

Another challenge is the ability to directly attribute revenue to your email marketing efforts Of course, most vendors provide metrics such as open and click through rates, but these data points don’t always connect to revenue or show if your campaigns are increasing sales long-term.

Test, test, and test again with as many different email clients as you can possibly get access to. You will definetly want to test the major online clients like Gmail, Yahoo, and Hotmail, but also definitely check Outlook, , and as many other desktop clients as possible.

Each of those components are mutually supportive when combined in a MA system, the CRM system tracks individual contacts and their activity, scoring them in real-time based upon their activity from website analytics and email campaign responses so as to identify contacts that are sales ready.

I haven’t been able to grow my list past 200 in the last year… and I think I’ve cracked it. I’ve got to give away more in the email itself, instead of ending it on a cliffhanger and asking the reader to click through to the site to read the full post.

So 1. Customer clicks through your email campaign 2. Link is coded with email capture parameter & email personalization element dictated from the esp 3. Address is cookied so when customer returns again and performs certain action on site, like cart abandonment, their address is captured in order to retarget to them.

Once an email marketing service provider establishes your email list through sign-ups on your website, your emails should be sent on a regular (but not too frequent) schedule and provide your recipients with valuable content they will find interesting and keep them wanting more.