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17 B2B Email Marketing Examples (Includes Free PDF)

Our collection of preset Automation workflows makes it easy to find the right workflow for your business in just a few clicks. Successful E-mail Marketing Strategies : from Hunting to Farming (RACOM 2009) by Arthur Middleton Hughes and Arthur Sweetser. Each interaction with a customer generates a wealth of information which can be used to specialize and refine future direct marketing strategies. This is something that all marketers have to work around since Gmail is such a popular email client and many use if for business as well. Use plenty of white space to give your content some breathing room and make your design more approachable.

There’s a lot to be said for the human touch, and these ideas rely on good old-fashioned human interaction to help you build your email list. ExactTarget allows marketers to build a single view of their customers, and deliver personalized email content on every channel and every device. Along with relevant content, images are an excellent way to communicate your message and an easy way for your customers to engage with the email quickly.

In the event of a major store wide sale or holiday special the business can send a message to all of the lists within their email marketing platform. They also have a WordPress plug-in as well as a Facebook Fan Page app which gives your Facebook fans a way to sign up for emails directly from your Facebook Fan page.

By making an email address a mandatory component of such transactions, you can add it to your email list. That means you can try out all of Klaviyo’s great features like product feeds, newsletters, abandoned carts, winbacks, email signup & more, absolutely free! The standard HTML editor allows advanced users to import their code without going through the EmailBuilder.

If you’re not already using these three ideas as part of your email newsletter marketing, I definitely recommend you try them out. The point of building your email list is so that you can build a relationship, create a community, build up some reciprocity and make some sales. Keep in mind that if you are just going to shoot out one email blast after the other only trying to get customers to purchase something, you will not make it far.

Hard bounces are undeliverable—perhaps the email account doesn’t exist anymore, or there was a typo in the address. One of the things you need to bear in mind with offering a discount as a call to action is that your email workflow needs to be designed in a way that will quickly nurture the lead to the point of purchase. Every time that a person registers for a webinar they have to leave their email address. Marketing Schools stated that email among others generates up to $40.56 for every $1 invested. Stylized email will also work well if you want to present sensitive information in a user-friendly way. But when you describe your opt-in bribe (like a free ebook) with value terms, it adds rocket fuel to your offer’s perceived value. If you’re recording email list engagement, it may be better to take the latter route.

As if Hitlist could read the mind of its users, the email urges users to relax and take action, despite their misgivings, whether it was regard to their travel dates or destinations. Sending email marketing without testing it first would be like turning up to a business meeting having chosen your outfit in the dark. If you want to create a more sophisticated signature so that it suits your needs, you can also use the Advanced Edit… option. The Talk Fusion 30 day Free Trial includes full-featured versions of Video Email, Sign-up Forms, Video Newsletters, Live Meetings, and Video Chat; use them as much as you want for up to 30 days!