Marketing Automation Vs. Email Marketing
Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by software, which increases efficiency and reduces human error. If you want the absolute simplest way to send emails to your contacts, and you don’t have more than 5,000 people that need to receive your emails, you can’t get any simpler than Tinyletter An insanely simple email newsletter app now run by MailChimp, Tinyletter has no templates, no integrations with other apps, and almost no features—that’s why it’s the only app on this list that doesn’t integrate with Zapier.
The one point many people fail to mention when touting the benefits of inbound content marketing strategies is exactly how to keep up with the demands of creating all that content, while also planning campaigns, tracking and reporting on metrics, and meeting new consumer expectations around targeted messaging and personalization.
As the results weren’t entirely conclusive, we decided to split our main bulk of the campaign sending in line with our findings, to take advantage of the early morning response of the A poor website” campaign as well as the huge evening display rate of Six reasons”.
IContact – iContact has also made a name for itself in the email marketing scene, offering hundreds of email marketing templates to choose from, an easy drag-and-drop interface for users without advanced design skills, and integrated social sharing features so you can share your messages with Facebook, Twitter and LinkedIn.
What I’m talking about is creating a narrative in the inbox that – best case scenario – seamlessly transitions me from lead” to customer” and customer” to evangelist” by acknowledging how I interact with the stuff you send me and adjusting itself accordingly, made possible by trigger & behavioral based email rules.
So, for example, if someone joins your email list, they receive email #1 on signup, email #2 three days later, email #3 five days after they joined and so on. All of this can be automated via email autoresponder software (i.e. GetResponse , MailChimp and so on).
It’s like he sat down at his computer, opened up a new window in a regular email client like Gmail or Yahoo, typed up a message, and hit send — even though he’s using an email service provider that manages marketing and bulk emails (and complies with CAN-SPAM by providing that all-important unsubscribe link).
Collect details from those you meet at networking events – every time you meet a new person or potential client, let them know they can find out more about what you offer and learn something of value if you add their details to your newsletter list.
Next, it’s time to choose the list from your AWeber account that you want to collect emails on. You can do that easily by choosing the list using the dropdown menu, or you can actually create a list just for Facebook, if for example, in your auto-responder you want to include a message that says something like, ‘Thank you for signing up for my list on Facebook.’ If not, you can just choose one from the dropdown menu, or you can create one by clicking on Create and Manage lists.
If I can go off the rails here for a sec, we’ve got some award-winning designs we sent via Campaign Monitor – – with which we’ve successfully followed ‘almost’ all of your suggestions given in your article to make them user and email-client friendly.
Just as simply as writing an email to your coworker, you’ll be able to set up personalized drip emails and have them sent to specific contacts based on the variables that matter to you—perhaps targeting people who’ve been on your site most recently, or those who looked at a specific page.
Plus, those lists are used by many marketers and the email addresses’ owners are already fed up with emails from other email marketers, and I have a great doubt that they will open and read your message since they receive hundreds of emails every day.
Limiting your marketing automation in this way fails to supply the marketer with any context about who her leads are, where they are in her funnel, or what they’re interested in. This gives little foundation to automated campaigns based upon solely email actions, and ultimately results in a poor user experience for those prospects.
The reason, says Litmus Research Director Chad White, is that company size only correlates to team size at the far ends of the company-size scale—i.e. really small companies often have really small email marketing teams and really big companies often have really big teams.