The Best Email Marketing Software 2016
Everything you need to automate sales & marketing to attract new leads, generate more revenue from current customers and grow your business leaps and bound. Ashley Zeckman is the Director of Agency Marketing for TopRank Marketing In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency.
Likewise with anyone you have been directly in contact with but who are not yet ready to buy, see if they would like to sign up. This will ensure you stay top of mind and build a relationship with them up until the time they need your product or service.
The time and day of the week that you send emails can be almost, if not more, important than content of the email, because if you don’t reach your customers at a time when they are most receptive to opening the email then it won’t matter what the email looks like or how it reads.
They allow you to identify key influencers: Most email service providers (ESPs) include metrics on who has shared your emails the most often, as well as the effect their sharing has had on other key stats (opens, clicks, conversions, etc.). Armed with this data, you—the marketer—can be better informed as to who your key influencers are.
The power of a B2B email marketing strategy is inherent within the distribution lists you build around it. These lists of email addresses should be developed with care, and should be curated and tagged appropriately, that way when it comes time to email your intended audience, you’ve sent the appropriate email to fit your objective.
Take note that there is more to send out emails than putting photos of your product and telling them to buy it since people will never bother to look at the email if you will not spend a bit of time to write it. So, post highly valuable content that your readers would benefit from and are interested in, regardless if they use your product or not.
All of the email services we reviewed offer responsive templates that adjust your emails to suit the screen size of the device they are opened on. However, if you are creating your own template or purchasing a custom design, be sure to test it on numerous screens first before sending out your emails.