Ecommerce Email Marketing

The Best Email Marketing Software 2016

Everything you need to automate sales & marketing to attract new leads, generate more revenue from current customers and grow your business leaps and bound. Ashley Zeckman is the Director of Agency Marketing for TopRank Marketing In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency.

Likewise with anyone you have been directly in contact with but who are not yet ready to buy, see if they would like to sign up. This will ensure you stay top of mind and build a relationship with them up until the time they need your product or service.

The time and day of the week that you send emails can be almost, if not more, important than content of the email, because if you don’t reach your customers at a time when they are most receptive to opening the email then it won’t matter what the email looks like or how it reads.

They allow you to identify key influencers: Most email service providers (ESPs) include metrics on who has shared your emails the most often, as well as the effect their sharing has had on other key stats (opens, clicks, conversions, etc.). Armed with this data, you—the marketer—can be better informed as to who your key influencers are.

The power of a B2B email marketing strategy is inherent within the distribution lists you build around it. These lists of email addresses should be developed with care, and should be curated and tagged appropriately, that way when it comes time to email your intended audience, you’ve sent the appropriate email to fit your objective.

Take note that there is more to send out emails than putting photos of your product and telling them to buy it since people will never bother to look at the email if you will not spend a bit of time to write it. So, post highly valuable content that your readers would benefit from and are interested in, regardless if they use your product or not.

All of the email services we reviewed offer responsive templates that adjust your emails to suit the screen size of the device they are opened on. However, if you are creating your own template or purchasing a custom design, be sure to test it on numerous screens first before sending out your emails.

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Our market-leading Daily Pulse newsletter is an invaluable source for digital and ecommerce analysis, inspiration and learning. Once you know how this work it’s straightforward to create a spreadsheet for creating links, but it’s really laborious to copy and paste, so for an enewsletter it’s best to write a script that creates an HTML page with tagged links included – that’s what we do for our Enewsletter since our ESP doesn’t automatically support tagging.

Provide an eye-catching headline, bulleted lists of benefits and features of your email list (many people will include social proof here to highlight their content, accolades, or the amount of subscribers they have), a CTA that focuses on telling your web page visitor to provide their email, and the actual form where they can provide their personal contact details.

I’m not sure who out there will offer what you need but I’ll just put up my hand to let you know we are planning to introduce exactly such a feature either into our LinxCRM product (mainly for financial services in Australia/New Zealand) or the new LinxMail desktop HTML email app.

For example, they ensure your emails display properly in many different email readers and they upgrade their systems to ensure the compatibility with the latest versions; they offer high deliverability rates (most likely the revenues that you get from high deliverability will end up covering your expenses on an online markting service.); stock images, templates, pre-scheduled delivery of messages; tracking reports; online archives etc.

Analysis of the campaigns of B2B email marketing agency Admitter shows that in 90% the Call to Action link text more info” wins from a Call to Action texts like try me now” or buy now.” A confirmation that telling before selling works in most cases, especially if information is aligned with interests and profile of the B2B recipient.

If you’re new to the world of email marketing, you might be unfamiliar with the importance of segmenting your email lists But it’s a big deal: According to DMA , 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015.

One popular writer who’s built a massive email list this way is Ryan Holiday , who has over 35,000 people signed up for his monthly reading recommendations It’s a simple plain-text email, as in the screenshot above, with the best content he’s read that month paired with short summaries of what you’ll get from each piece.