Small Business Marketing Automation Platform & CRM

Ecommerce Marketing Automation Software

Analytics can be an extremely powerful tool for the marketer, especially in a time when marketing is held more accountable than ever before. If this sounds like work, consider going on autopilot with 42 autoresponders 43 , which are email campaigns that are automatically run when set off by certain triggers, such as a date (send two weeks after visitor signs up”) or an action (send whenever a user upgrades”).

In the example below you will see I sent an email to one of my lists with two different headlines, it was sent to 12,000 people and one email title performed better than the other, now that I know which one converts best, I can send that title to the rest of my email lists.

SUMMARY: Because of recent changes in how email service providers handle email from websites and domains, if you are using a forwarding email to deliver your business email to a personal email address, you will begin to see issues with email being delivered from your website or clients.

I email every time I have something that is WORTHWHILE them looking at. (Note the word WORTHWHILE – think every time you email — are you adding value, are you creating value) It is easy to be lazy (and I have been guilty of it) but it is vital to keep the VALUE up there and in turn keep your connection and rapport with your subscriber.

Once you choose the template or templates you’d like to use for your email newsletter it’s helpful if you actually know what to do with it. Thankfully, all of the major email service providers have extremely easy to use builders and/or step-by-step instructions on how to use templates on their platform.

John Beveridge John Beveridge is the President and Founder of Rapidan Inbound, an Inbound Marketing Agency and Certified HubSpot Partner located in McLean, VA. Prior to founding Rapidan Inbound, John spent 25 years as a management consultant and specializes in helping professional services and technology firms grow rapidly with inbound marketing strategies.

Leave a Reply

Your email address will not be published. Required fields are marked *