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17 B2B Email Marketing Examples (Includes Free PDF)

Our collection of preset Automation workflows makes it easy to find the right workflow for your business in just a few clicks. Successful E-mail Marketing Strategies : from Hunting to Farming (RACOM 2009) by Arthur Middleton Hughes and Arthur Sweetser. Each interaction with a customer generates a wealth of information which can be used to specialize and refine future direct marketing strategies. This is something that all marketers have to work around since Gmail is such a popular email client and many use if for business as well. Use plenty of white space to give your content some breathing room and make your design more approachable.

There’s a lot to be said for the human touch, and these ideas rely on good old-fashioned human interaction to help you build your email list. ExactTarget allows marketers to build a single view of their customers, and deliver personalized email content on every channel and every device. Along with relevant content, images are an excellent way to communicate your message and an easy way for your customers to engage with the email quickly.

In the event of a major store wide sale or holiday special the business can send a message to all of the lists within their email marketing platform. They also have a WordPress plug-in as well as a Facebook Fan Page app which gives your Facebook fans a way to sign up for emails directly from your Facebook Fan page.

By making an email address a mandatory component of such transactions, you can add it to your email list. That means you can try out all of Klaviyo’s great features like product feeds, newsletters, abandoned carts, winbacks, email signup & more, absolutely free! The standard HTML editor allows advanced users to import their code without going through the EmailBuilder.

If you’re not already using these three ideas as part of your email newsletter marketing, I definitely recommend you try them out. The point of building your email list is so that you can build a relationship, create a community, build up some reciprocity and make some sales. Keep in mind that if you are just going to shoot out one email blast after the other only trying to get customers to purchase something, you will not make it far.

Hard bounces are undeliverable—perhaps the email account doesn’t exist anymore, or there was a typo in the address. One of the things you need to bear in mind with offering a discount as a call to action is that your email workflow needs to be designed in a way that will quickly nurture the lead to the point of purchase. Every time that a person registers for a webinar they have to leave their email address. Marketing Schools stated that email among others generates up to $40.56 for every $1 invested. Stylized email will also work well if you want to present sensitive information in a user-friendly way. But when you describe your opt-in bribe (like a free ebook) with value terms, it adds rocket fuel to your offer’s perceived value. If you’re recording email list engagement, it may be better to take the latter route.

As if Hitlist could read the mind of its users, the email urges users to relax and take action, despite their misgivings, whether it was regard to their travel dates or destinations. Sending email marketing without testing it first would be like turning up to a business meeting having chosen your outfit in the dark. If you want to create a more sophisticated signature so that it suits your needs, you can also use the Advanced Edit… option. The Talk Fusion 30 day Free Trial includes full-featured versions of Video Email, Sign-up Forms, Video Newsletters, Live Meetings, and Video Chat; use them as much as you want for up to 30 days!

Email Marketing News & Tips From Marketing Land

Online Marketing Resources, Marketing Strategies

Automate your email marketing in our easy-to-use visual drip campaign editor in minutes! Let’s start with an honest admission: Before I dug into the A/B testing features provided by email marketing software, I fully expected I’d be manually setting up, executing and analyzing A/B tests. A promotion advertises your product or service and typically involves a special deal or discount to email recipients.

Many of today’s influencers build their empires on some method, strategy, or knowledge base that supposedly helps people make money or accomplish something desirable. You’ll add one email, say, to welcome new visitors, then make a new campaign for the next message you want, without having to setup everything at one time. You can also connect email marketing and social media efforts together with AdSocial, which allows you to share your email marketing campaigns through social media.

Traditional, fixed width email newsletters can be next to impossible to read on a tiny device like a smart phone, especially with the wider ones (700-800px wide) I’ve been seeing. Facebook – online email marketing tools like Mailchimp allow you to easily integrate a sign up form into your Facebook page.

However, while building up that program, the marketing team has also been accumulating a lot of data that could be used for more effective marketing. And to make that happen, the firm decides to use a simple strategy, and in a few words, describe what their email campaign is about. Mass weekly email sends were the go-to, a result of limited and incomplete data on its email list of 82,000. To help ensure that you get the most from your email campaigns, we’ve put together a few useful guides to help you every step of the way when planning and creating your campaign.

As a guy who lives, breathes, eats and sometimes dreams email marketing, I was thrilled to see email getting some mainstream love. One area of distinction is that AWeber has an industry-leading deliverability rate (the chance an email gets to a recipient’s inbox rather than getting bounced). SendBlaster newsletter software downloads new email messages from the POP3 account, verifies the subject and updates the related distribution list.

Andrew Cabasso is a practicing attorney and co-founder of JurisPage, a law firm Internet Marketing agency that helps solos and small firms improve their Internet presence. Products with resell rights often also come with tools that you can use to make sales including a free web site and free sales letters that can be used to convince people to make a purchase. The subject line alone dictates whether the majority of subscribers open an email – so make yours punchy and captivating.

To feature specific items in your email using large pictures, use the item showcase option. As you can see in the first email (Before BAB), the copy is largely focused on the product features and support and does little to speak to the pain points and desires of the target audience. If you have any questions feel free to leave a comment below or tweet to me @allenkristina and I will be sure to answer your questions!

Email Marketing In The Era Of The Empowered Consumer

Email Marketing Tips & News

Buying habits are changing, with customers preferring personalized engagement over mass promotions. Email marketing is a two step process: click to open the email and click to your site. Send a personalized email or message via social media to let them know you are creating a free email newsletter about your topic and ask permission to add them to the list. Headlines – By containing headings and subheadings, people scan for parts of the message that are relevant to them. By working cooperatively to set scoring parameters and define qualified leads, sales and marketing become one team. Hinting at findings from Litmus’s yet-to-be-released U.S. email salaries report, White says the more specialized email marketers are, the more they get paid. When you’re ready to switch from one email marketing solution to another, these services are ready to provide you what you need to get started. Tailor your email content based on specific actions people take and watch your response rates soar. If your campaign doesn’t convert, then the issue is likely with the landing page or the email itself.

The email offers up two different says to pick up a gift card – in store or online – in an effort to avoid excluding anyone. We do not allow outside unsubscribe processes, so you need to use the unsubscribe link we provide for your email templates. We tend to adhere to the mantra, One click, one goal” when it comes to our campaigns, but many of our clients like to include some site-wide navigation in their email templates. Nancy Harris of Sailthru: Email filtering and the experience companies have trying to deliver email to corporate domains vs. consumer ISPs are beginning to converge and simplify in some ways. If you’re looking for an all-in-one” tool that gives you the very basic functionality of several different marketing systems, HubSpot is a good option for you. We employ email marketing specialists around the world to help you around the clock.

Here’s a simple way to build your own code-free drip app using Zapier, plus info about Zapier’s open-sourced Django Drip app, which developers can use to add drip email functionality to any Django site. Of course, you’ll have to dedicate the time to retyping all of the emails that you collect into your system, but it’s often worth it. Don’t overlook offline opportunities to grow your email list.

My first ever guest post with my personal blog on Fast Company landed me over 600 subscribers and continues to drive email signups to this day, well over a year later. But then, make sure your onboarding email is perfectly crafted to orient new users about your app’s features. If you use Outlook or some other email client, this post isn’t going to be of too much help to you. You should know that names you land through free methods are much more valuable than paid advertising.

Compared to the costs associated with sending out manual emails, and more antiquated lead nurturing (like those good old cold calls – remember those?), automation campaigns can save you labour, design costs and lots more. One of the most useful tips for writing copy that makes your message recipients happy to receive emails from you is to write the way you talk. Nathan Williams recorded a 60% open rate when he sent an email with a welcome kit to new sign ups within 24 hours. But you own your email list, so put those sign-up forms where visitors will see them and be compelled to use them.

StreamSend – As its name suggests, StreamSend streamlines email marketing with easy opt-in/opt-out features, opt-in confirmations, list management including importing and exporting of contacts, list segemenation and more. Notice how she uses video” inside the brackets—it’s a way of blatantly telling you what you can expect if you open and read this email. Alternatively add extra white space to your image (or the background colour if not white) to create the offset. With Inky you’ll write tags like and to spit out the six table tags needed to just get the skeleton of your email together. If you’d like to automatically send emails on a pre-determined schedule, also look for drip email functionality.

An email subject that is both valuable and useful is very likely to be opened, but making the knowledge inside desirable guarantees it. Track your email campaigns, social media campaigns and video campaigns from one easy-to-use dashboard. Use our tips to scrub your list for more success reaching your engaged subscribers.

This design by Marni has undertaken a creative concept by styling the images as paper cutouts, which gives the design a nostalgic and tangible feel while also engaging the reader into imagining how each piece would work together. In fact, you may want to consider including an email sign up as part of your registration process, or customer purchasing flow, to further grow your database. It’s interesting to note that this study only included legitimate businesses trying to use email to keep in touch with contacts who actually opted in! Make sure the reader knows who the message is coming from by putting your logo or name at the top of the email.

While not a self-hosted app, Sendwithus is an email app designed to let you send emails from your own app, using the emails sending service of your choice. Email newsletter templates are a necessary part of the process one must follow from email opt-in to campaign completion. Email platforms allow you to create multiple email lists with different groups, categories, or tags (the verbiage varies between platforms) for each recipient. Every online instructor (and every entrepreneur, actually) begins their journey with a list size of ZERO. So, forget everything you know about modern web design layout and stay away from using any CSS if possible.

Minimal design will continue to take over website, app and print design as well as newsletters. This integration will help ensure that your brand is delivering the right marketing messages to the right audiences at the right time in their journeys. You can even have your site’s content change for each type of contact, so they’ll each see consistent marketing even as you’re customizing it for different customer segments. Email Analysis: An optional feature that allows you to preview how your message will be displayed across all of the most popular desktop- and Web-based email clients, with different settings. Newsletters: A quick way to regularly keep customers informed on any business news or upcoming promotions.

Although email clients haven’t advanced as much as web browsers, I see them supporting many more aspects of animation in the coming year. If you give a link to a page that looks nothing like the template in the email, this will surely confuse and frustrate the user. This has a threefold benefit: you build your email list, strengthen relationships with your readers, and get more traffic to your blog! Their weekly email is super valuable because it contains tons of information about timely local events. For sales reps who don’t have the side panel enabled, the Add Email setting adds the Add Emails and Send and Add buttons to the Outlook ribbon. A lot of time to learn new marketing strategies, test them, and package it up into usable bits so people can benefit from them. Send personalized emails to your leads Mass email marketing with no sending limits.

Our Inbox Preview tool provides a good indication of how an email will appear in Outlook, but we strongly encourage you to send a test email and view your campaign directly in that version of Outlook, if possible. Because Outlook renders HTML using Microsoft Word, white space is sometimes inserted above an image. The folks at Warby Parker made that connection very clear in their email to a friend of mine back in 2014. Some sign up with several accounts and submit plagiarized articles on each, probably hoping that at least one will get through. Finally, you need to select the list your email will be sent to — this is done from the Receive meta box.

Overall, one of the most frequent mistakes we see email marketers making is underestimating, or overestimating the frequency with which their subscribers wish to hear from them. Optimize from anywhere as your strategy unfolds using the mobile app to ensure the best results. I ran my blog for a couple years before REALLY tapping into the importance of building an email list. For programmers, though, the task of creating an HTML email that will display consistently appears both simple and horribly complex. Left brain and right brain need to start having more lunches together in 2016 to fight this off. This app helps you check your email contact list in bulk with the fastest speed.

You’ll be impressed with the selection, and their interface makes it easy to change the template to your taste. A free step-by-step checklist that includes actionable steps for all of the 17 strategies here…plus a bonus list building strategy that I didn’t have room for. However, a good quality email list not only gives you an opportunity to grow revenue for you company, it also increases your company’s value as a whole. Email provider GetResponse noticed a trend in the addition of social sharing buttons within emails and did a study on the results.

Complete Email Marketing Automation Guide

Email Marketing Software Overview

Evalanche is used internationally by more than 3,000 companies and considerably more than 300 hotels, tourism regions and more than 250 top agencies. You can send a re-engagement campaign asking these subscribers if they’d like to remain on your list or be removed. If you need a professional, ready-to-go solution, then a responsive email template might be just the right option for you. The autoresponder also helps to build trust since it breaks down in a transparent way how you achieve the desired end-result. A batch and blast email strategy is, indeed, like an explosion — a violent shattering that results in more damage than benefit. Email developer at Rebelmail, enjoys his markup with a sprinkling of insane logic in CSS.

You can choose among several templates, including Welcome, Ending Soonest, Newly Listed (default choice), Previous Purchase, or Custom (create your own content and layout). Of course you want it to be on-brand.” But if it becomes too design-heavy, the call-to-action of the email might get buried. When you send out an invoice, include an option to sign up for email communications with you. So, you can pick up right where you left off with your last email marketing service.

Vero’s not as simple to set up as other drip email campaign apps, but you should see far better conversion rates from the more personalized messages you’ll be sending out. The top left of an email message is often the first place people look when they open an email. All you have to do is choose one you like and make modifications to it, such as changing the colors to match your website and uploading your brand’s logo. Chad White of Litmus: Email marketing will experience a second coming of age in 2016, thanks to mobile strategies, more integrations and more insights from data. Word will insert the email field <> and fill that field with the dollar amount you entered in your Outlook contact list for each record merged. Lead with a strong statement that repeats or continues a thought that was introduced in your email.

In total, I’ve collected 30 B2B email marketing examples and have put them into an easy-to-download (or print) PDF document. I can’t really tell why things aren’t working for you without knowing a lot more about how you use email and what you do otherwise with your marketing. Before hitting send on your next campaign, make sure everything is topnotch before sharing it with the world. Create the least amount of messages deemed necessary to accomplish the program purpose and your marketing objectives. With mailwizz you just pay the license and use the application on your own hosting server with your own delivery methods, at no additional costs for you! Automational is built by ClickDimensions , the award-winning enterprise marketing automation solution.

This is one of the biggest benefits of using email as a marketing tool: You can include links in the email that readers can click on taking them directly to pages where they can respond to your offer. Of all emails are opened on a mobile device , therefore you need templates that will be optimized for both desktop and mobile email clients. If you’re not well versed in the marketing areas of search engine optimization or search engine marketing, you may want to consider hiring a professional to help you since both of those areas can be complicated to learn. We’ve seen GIF’s and personalisation before but we loved the look and feel of this campaign. Rocket Mail is a clean, modern email template for both professional and personal usage.

To more fully understand how email marketing can actually help your photography business, you need to know more of the story than just the simple fact that email communication helps people remember you more easily. This article, this whole blog n social trigger, really amaze me. You are my marketing teacher. Marketing Automation Software : Marketing automation software resources and knowledge to create better performing marketing campaigns. Using app analytics you could practically sneak up on user’s in-app behavior, to personalize emails.

Redi-Mail’s email deployment system features in-house servers and software, while employing best practices that keep you out of spam folders and get your message through. Use social media to encourage people to visit one of the channels where they can sign up for your email list. Try and address every point you make in the subject line and in the first paragraph by the end of the email marketing message. It makes the overall email look easier to read, which means it’s more likely to be read. Email marketing is at its core, targeted campaigns sent straight to email inboxes.

Ninety-nine percent of the free products GIVEN away during these events will be products that with just a little effort you CAN turn into marketable products. When executed correctly, it helps to build your email list while showcasing authority and expertise that encourages people to eventually purchase from you. I am sold on automation and have helped organizations reap significant benefits from it. Finding the right talent to own the vision for and build out the engine is tough! The Directive establishes the opt-in regime, where unsolicited emails may be sent only with prior agreement of the recipient, this does not apply to business email addresses. The software features unlimited email sending, unlimited email lists, trackable click thru links and an image library. Your email should focus on achieving one goal — a reply, viewing a listing, reading a piece of content, etc.

Fun or interesting graphics will complement corporate design features and are likely to build more of a rapport with your customers. Below I’ve provided you a 3 step process on how to create a powerful email marketing campaign through LinkedIn, so you can start turning your connections into leads and sales for your business.