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Our market-leading Daily Pulse newsletter is an invaluable source for digital and ecommerce analysis, inspiration and learning. Once you know how this work it’s straightforward to create a spreadsheet for creating links, but it’s really laborious to copy and paste, so for an enewsletter it’s best to write a script that creates an HTML page with tagged links included – that’s what we do for our Enewsletter since our ESP doesn’t automatically support tagging.
Provide an eye-catching headline, bulleted lists of benefits and features of your email list (many people will include social proof here to highlight their content, accolades, or the amount of subscribers they have), a CTA that focuses on telling your web page visitor to provide their email, and the actual form where they can provide their personal contact details.
I’m not sure who out there will offer what you need but I’ll just put up my hand to let you know we are planning to introduce exactly such a feature either into our LinxCRM product (mainly for financial services in Australia/New Zealand) or the new LinxMail desktop HTML email app.
For example, they ensure your emails display properly in many different email readers and they upgrade their systems to ensure the compatibility with the latest versions; they offer high deliverability rates (most likely the revenues that you get from high deliverability will end up covering your expenses on an online markting service.); stock images, templates, pre-scheduled delivery of messages; tracking reports; online archives etc.
Analysis of the campaigns of B2B email marketing agency Admitter shows that in 90% the Call to Action link text more info” wins from a Call to Action texts like try me now” or buy now.” A confirmation that telling before selling works in most cases, especially if information is aligned with interests and profile of the B2B recipient.
If you’re new to the world of email marketing, you might be unfamiliar with the importance of segmenting your email lists But it’s a big deal: According to DMA , 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015.
One popular writer who’s built a massive email list this way is Ryan Holiday , who has over 35,000 people signed up for his monthly reading recommendations It’s a simple plain-text email, as in the screenshot above, with the best content he’s read that month paired with short summaries of what you’ll get from each piece.