Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by software, which increases efficiency and reduces human error. The average single click through rate of the single sends was 3.0%, with the top 25% of all emails receiving 8.55%, and the bottom 25% only able to garner 0.3%. In comparison with these figures, the drip campaigns resulted in an average single click through rate of 10.05%, with the top 25% of all emails soaring to 27.35%, and the bottom 25% dropping down to 0.5%.
However, forwarding an email with an enticing or useful offer or piece of information only takes seconds and many users will do it. That means that your marketing effort has not only a wider reach but also a networked reach with people who, by forwarding the email, are now acting as your brand advocates.
Q1 2015 research by Yesmail found that average mobile open rate for marketing emails sent by its US CPG clients in Q1 2015 was 51.7%, and mobile click rate was 43.9%. Both figures were up from those reported by Yesmail in Q1 2014, when open rate on mobile averaged 49.5% and click rate 31.3%. Though mobile still trailed desktop for click-to-open rate in Q1 2015, at 16.4% vs. 22.4%, the former was up from 10.9% during the same quarter last year, while the latter was down from 23.4%.
Just as Goldilocks found when she was trying out the beds and dinners of the Three Bears, there’s a fine line between just right and too much, analysts say, and database fatigue – which happens when email recipients are overwhelmed by the contact and have grown tired of seeing your company name or letterhead – can be a real deterrent, even when you’re sending your smartest email marketing campaigns.
Once your announcements have gone out, you can come back and check your stats from both your emails and your social network shares, and see what interactions that campaign brought in. And if you need more professional features, there’s VerticalResponse Classic with deep integration with Salesforce for your most advanced marketing projects.
Gone are the days of placing an advertisement on television, on a diner placemat, or in a periodical with no control of who will see it. With email marketing, you have the ability to control exactly who sees an email by segmenting your contacts based on their lead status, demographics, location or any other data.
Some of the skillsets you should look for are: content marketing strategy, copywriting, digital marketing, search engine optimization, graphic design, video production, in-depth social media know-how, paid advertising campaign experience, HTML/other coding languages, lead generation, email marketing, inbound marketing and other more niche skills that align with your business needs.
You can also view the statistics for your newsletters by going to Marketing Email > Manage Here you’ll see a quick preview of many of the metrics that you would look at to see how your newsletter is performing: sent, opens, unique opens, open rate, total clicks, CTR, opt-out/unsubscribe rate, and spam reports.